“The beauty of our universe lies in its patterns. The wonder of life also lies in its patterns. Deep within most scientific discoveries, is the recognition that things don't just occur randomly. Rather, they follow patterns of progress, sometimes obvious, often hidden.
Language must follow patterns to achieve meaning. However, to those unfamiliar with the language, the patterns may not be obvious. Biology, too, follows and creates endless patterns. Many are easily detectible like the petals of a flower or the swirls in a sea shell, yet the mechanism driving these patterns are often deeply hidden.
Successful entrepreneurship at its heart is to recognize a sizeable social, scientific, technical or economic pattern before others and exploit it economically. While traveling in Europe, Howard Shultz, founder of Starbucks, recognized the popularity of coffee houses or espresso bars and combined this observation with the pattern of the decline in social drinking. He created America's "third place" (not home, not work). At Starbucks, customers discovered a new place to socialize other than in bars or taverns.” source...
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